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Digital Brand Strategist – Growify Digital

April 25, 2024

About Growify Digital:

Growify Digital is a dynamic digital marketing agency committed to helping businesses thrive in the ever-evolving digital landscape. We specialize in crafting innovative strategies and delivering impactful results to our clients across various industries. Our team is passionate about creativity, collaboration, and driving meaningful connections between brands and their audiences.

 

Growify Digital is seeking a versatile and creative individual to join our team as a Social Media Manager + Communication Designer. In this role, you will be responsible for managing clients’ social media presence while also creating engaging visual content to support their communication strategies. You will play a pivotal role in shaping brand identities, executing effective social media campaigns, and driving audience engagement through compelling design and strategic content.

 

Position Overview:

Growify Digital is seeking a dynamic and experienced professional to join our team as a Digital Brand Strategist. In this role, you will be responsible for overseeing both brand management and digital marketing initiatives to enhance our brand presence and drive growth in the digital landscape.

 

Key Responsibilities:

 

Brand Strategy:

  • Develop and execute comprehensive brand strategies aligned with company objectives.

  • Define brand positioning, messaging, and voice across all channels.

  • Ensure brand consistency and integrity across all marketing materials and touchpoints.

  • Conduct market research and analysis to identify brand opportunities and consumer insights.

  • Collaborate with cross-functional teams to integrate brand strategies into all aspects of the business.

 

Digital Marketing:

  • Develop and implement digital marketing campaigns to increase brand awareness, engagement, and conversions.

  • Manage digital channels including website, social media, email marketing, and online advertising.

  • Utilize analytics tools to track and analyze campaign performance, identify trends, and optimize strategies.

  • Stay updated on digital marketing trends and best practices to continuously improve campaign effectiveness.

  • Collaborate with creative and content teams to produce engaging digital content.

 

Content Creation and Management:

 

  • Oversee the creation and curation of high-quality content for digital platforms.

  • Develop content calendars and schedules to ensure timely and consistent delivery.

  • Monitor content performance and engagement metrics to inform content strategy.

  • Identify opportunities for content optimization and enhancement based on audience feedback and data analysis.

 

Team Leadership and Collaboration:

  • Lead and mentor a team of marketing professionals, including brand specialists and digital marketers.

  • Foster a collaborative and innovative team culture focused on driving results and exceeding goals.

  • Work closely with internal teams to align marketing efforts with overall business objectives.

  • Cultivate strong relationships with clients.

 

Qualifications:

 

  • Bachelor’s degree in Marketing, Communications, Business Administration, or related field. MBA preferred.

  • Demonstrated track record in Digital Brand Strategist, spanning at least 5 years of hands-on experience.

  • Strong understanding of branding principles, marketing strategies, and digital technologies.

  • Proficiency in digital marketing tools and platforms such as Google Analytics, AdWords, social media management tools, and email marketing software.

  • Excellent leadership and communication skills with the ability to inspire and motivate teams.

  • Strategic thinker with a data-driven approach to decision-making.

  • Creative problem solver with a passion for innovation and continuous improvement.

 

 

Join Growify Digital and take on the exciting challenge of shaping our brand identity and driving digital growth in a fast-paced and dynamic environment. If you’re ready to make an impact and lead a talented team to success, we want to hear from you! Apply now with your resume and cover letter outlining your relevant experience and achievements.

 

Interested candidates can share their CVs at [email protected]

Experience
1 Year
Work Level
Manager / Executive Level
Employment Type
Full Time
Private Limited
View profile
Industry
IT Software & Hardware
Company size
50 employees
Founded in
2016
Location
Chennai

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