Company Name: IMS Group (Interactive Manpower Solutions Pvt. Ltd.)
Job Title: Executive – Social Media Marketing
Division: IMS nHance
Job Location: Ahmedabad (Work from Office)
Job Description:
Role & responsibilities:
Content Creation:
Copywriting: Crafting compelling and engaging copy for social media posts, ensuring it aligns with the brand’s voice and tone.
Design: Create graphic designs using design tools like Canva to create visually appealing and shareable content, including images, infographics, and videos.
Strategy Development:
Content Strategy: Planning and developing a content calendar that aligns with the overall marketing and business goals.
Campaign Planning: Creating and executing social media campaigns to increase brand awareness, engagement, and conversions.
Audience Engagement: Monitoring trends, responding to comments, and engaging with the audience to build a community around the brand.
Scheduling and Publishing:
Scheduling Tools: Utilizing social media scheduling tools to plan and automate the posting of content across different platforms.
Timing Optimization: Identifying optimal posting times based on the target audience’s behavior and platform algorithms.
Analytics and Reporting:
Performance Monitoring: Tracking key performance indicators (KPIs) such as likes, shares, comments, click-through rates, and conversions.
Data Analysis: Analyzing social media metrics to gain insights into the effectiveness of campaigns and making data-driven decisions.
Reporting: Creating regular reports to showcase social media performance and suggesting improvements.
Community Management:
Customer Service: Addressing customer inquiries, feedback, and complaints on social media platforms.
Building Relationships: Cultivating and nurturing relationships with followers, influencers, and other relevant communities.
Stay Updated on Trends:
Platform Updates: Keeping up to date with changes in algorithms, features, and trends on major social media platforms.
Industry Trends: Staying informed about industry trends and incorporating relevant content into the social media strategy.
Ad Campaigns:
Paid Advertising: Creating and managing paid social media advertising campaigns to boost reach and achieve specific objectives.
Budget Management: Monitoring ads spend and optimizing campaigns for maximum return on investment
Collaboration:
Cross-Functional Collaboration: Working closely with other teams, such as marketing, sales, and customer support, to align social media efforts with broader business objectives.
Influencer Collaboration: Identifying and collaborating with influencers to amplify the brand’s reach.
Continuous Learning:
Professional Development: Staying current with industry best practices, attending webinars, workshops, and seeking opportunities for professional growth.
Preferred candidate profile
Proven experience as Digital Marketing Executive or similar role
Excellent understanding of social media marketing concepts and best practices
Experience/knowledge with B2C social media, Google AdWords and email campaigns and SEO/SEM
Basic knowledge of web analytics tools (e.g., Google Analytics, Net Insight, Web Trends etc.)
Skills and experience in creative content writing
Analytical mindset and critical thinking
Excellent communication and interpersonal skills
Interested applicants can share their updated CVs and portfolio at: Himanchi.kothari@imsplgroup.com
