We are seeking a highly skilled and experienced Digital Marketing Expert to lead our digital marketing efforts and drive online growth for our brand. The ideal candidate will have a strong background in digital marketing strategies, with expertise in managing paid campaigns, search engine optimization (SEO), social media marketing, and other digital channels. Prior experience in the B2B industry with lead generation experience is highly desirable. As a Digital Marketing Expert, you will be responsible for developing and implementing comprehensive digital marketing strategies to enhance brand visibility, drive traffic, and generate leads.
Key Responsibilities:
Digital Strategy Development:
- Develop and execute comprehensive digital marketing strategies aligned with business objectives and target audience preferences.
- Identify key digital channels and tactics to maximize brand visibility and engagement.
Paid Campaign Management:
- Plan, execute, and optimize paid advertising campaigns across various platforms, including Google Ads, Facebook Ads, LinkedIn Ads, etc.
- Monitor campaign performance, analyze data, and adjust campaign parameters to maximize ROI and achieve KPIs.
Search Engine Optimization (SEO):
- Develop and implement SEO strategies to improve organic search visibility and drive qualified traffic to the website.
- Conduct keyword research, on-page optimization, and technical SEO audits to enhance website performance and rankings.
Content Marketing:
- Collaborate with the content team to develop engaging and relevant content for various digital channels, including website, blog, social media, etc.
- Ensure content is optimized for SEO and aligned with overall digital marketing objectives.
Analytics and Reporting:
- Monitor and analyze digital marketing performance metrics using tools such as Google Analytics, Google Ads, social media analytics, etc.
- Prepare regular reports and insights on campaign performance, audience behavior, and digital marketing trends.
Qualifications and Skills:
- Bachelor’s degree in Marketing, Advertising, Business Administration, or related field.
- 4+ years of Proven experience in digital marketing, with expertise in managing paid campaigns, SEO, social media marketing, and other digital channels.
- Strong understanding of digital marketing principles, strategies, and best practices.
- Proficiency in digital marketing tools and platforms, including Google Ads, Facebook Ads Manager, LinkedIn Ads, SEMrush, Moz, etc.
- Analytical mindset and ability to interpret data to drive decision-making and optimization.
- Excellent communication and interpersonal skills.
- Creative thinking and problem-solving abilities.
- Certification in digital marketing or related field is a plus.
Join Our Team:
If you’re a passionate and results-driven digital marketing expert with a proven track record of success, we invite you to join our team at Marvelloux. As a Digital Marketing Expert, you’ll have the opportunity to lead our digital marketing efforts and make a significant impact on our brand’s online presence and growth. Apply now at [email protected]
