- Prepare and manage the marketing calendar in sync with the monthly, quarterly and annual business plan
- Develop & execute Brand management and Customer Interaction strategy and plan monthly roll out to ensure transaction growth in the region
- Ensure impeccable execution of the plan through ATL, BTL and digital mediums
- Ideate, plan and execute innovative and clutter breaking targeted marketing campaigns to increase the footfalls to the restaurants.
- Monitor marketing budget and optimize spends for maximum impact along-with vendor Management & billing in coordination with the Finance team.
- Plan and strategize focused 360-degree marketing strategy for New Store Openings for all 3 phases: pre-launch-buzz, launch and sustenance.
- Track competition activity and plan tactical marketing interventions along with central marketing team and regional sales team.
- Responsible for the New product launch marketing strategy for the region
- Manage Corporate Sales for the region.
- Explore opportunities for third party channel sales which includes Delivery service & Live counters in events.
Desired Profile
Ø MBA with a specialization in Marketing
Ø Minimum 3yrs of experience into Retail Marketing
Ø Willing to travel extensively (20- 22 days travel).
Interested candidates can share your resume on naznin.shaikh@sapphirefoods.in.
