Develop and implement target account strategy to support account- based selling, Training would be provided

Create and maintaining detailed organization profiles, ecosystem maps to come up with account penetration strategies

Map use case, buyer persona, critical reasons to buy economic benefits for target accounts

Tailor positioning and message to tailor it to their target accounts working with the product marketing team

Work with sales to develop and implement pipeline generation and acceleration programs for specific, targeted accounts and contacts.

Communicate and educate the prospective customers regarding new and planned marketing activities including global, regional and local programs

Track lead flow to ensure the appropriate sales channels are following up in a timely manner

Work with sales to identify gaps in key personas and contact information within strategic accounts; develop data and insight strategy to add key personas and contacts within accounts

Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes

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